How To Make A Winning Sales Page

Being able to write a winning sales page is an essential skill in internet marketing and one that you must learn to do well. The difficulty most people have with writing a good sales page is they try to be too clever. Don't. A sales page isn't about clever, it's about making sure you're reader gets everything they need to act.

A sales page as a few simple ingredients. Make sure you cover them all. Ensure that your sales page has all the following elements:

A strong headline. Not just a title but a headline. In effect your headline has to do three things - it has to identify with the reader, it has to refer to an offer and/or benefit, and it has to entice the reader to go deeper into your page to get the details. Here's an example:

WANT A WINNING WEBSITE? GET IT FOR 20% OFF!

Note: you want to be careful using questions in your title or your sales letter. The rule of thumb is never ask a question that the reader could answer “no” to. Everybody wants a winning website.

The sales page body. You got their attention, not go for it. “Of course you want a winning website and PageFlow Website Maker can do just that. Yada yada�.” The body of your sales page must focus on the benefits of your product or service and the offer you're making. To continue, “� With PageFlow Website Maker you'll save hours of tedious programming and thousands of dollars buying custom controls to get just the web site you want�.” In the body of the sales page, you can talk about a few (meaning less than 3) key features but only in terms of benefits.

Support the sale. Use sidebars or insets to list features of the product or service - that tells the reader exactly what they will get. Also, consider using a guarantee, testimonial quotation or list of prominent customers to build credibility. You can refer to these in the sales page body but don't put too much detail there.

The call to action. This is where you tell the reader exactly what you want them to do. Consider:

“Examine the specifications of our product and review our money-back guarantee. Then call 1-800-555-1212 or click to place your order! Do it now!”

Sum up and tell them to act again. After all that, make sure you have one more reminder to act. This can be in a P.S. or text box at the bottom of your sales page.
For example:

“P.S. Why wait any longer to get a winning website. Act today - click HERE!”

That's all there is to it. For every sales page you write - make sure all these ingredients are included and you'll be well on your way to improving the yield of your internet marketing.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, �Your Article Writing and Promotion Guide�

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